From Facebook to Instagram, from brands to young entrepreneurs, social media can popularize a fledgling fashion brand quicker than ever before by giving a voice to designers and the communities they engage.
The Fashion industry thrills all the glitz and glamour a person can think about. With new collection launching every season and new trends to set social media is an ideal marketer for fashion brands. According to international fashion magazine like Vogue & Cosmopolitan currently the ratio of followers on Instagram, Facebook, Twitter, has increased 3 times. Fashion brands use social media for advertising and to engage their target market. Other uses include reporting on fashion news, providing customers with company updates and announcements about new fashion line, sharing knowledge, events and promotions and providing customer service to the clients. Organization can use many different kinds of social media to promote fashion events and new style stories. Social media has enable customers to feel more connected with fashion companies.
Big names of fashion industry are using social media platform for brand promotion and importance of these channels for promoting their products.
Twitter: The fashion industry is using the exposure correctly by launching campaigns with unique hashtags on twitter i.e. London Fashion Week (#LFW) fast approaching; there are many ways to use Twitter to convey the excitement and buzz of the catwalk shows. Brands can showcase everything from backstage preparation to the thrill of those front row moments, and the latest trends and new season looks.
Facebook: The most popular social networking sites, one can only miss out on it if one lives under the rock. Fashion Marketing starts on FB and thrives on its business page. Facebook has brought forward e-commerce and it integrates your fashion website to your Facebook page to reach new means of customers.
Instagram: App was born to fulfill portfolio needs, the popularity of it started attracting social media marketers. It allows registered user to share pictures and videos either privately or publicly and allows sharing to site like Flickr, Twitter, Facebook and whatsapp. The newest addiction of Instagram is the stories option quite a lot like Snapchatt, but unique in Intagram way. Fashion retailers should take it seriously and execute strategies to attract lager audiences. Fashion Mentor says Instagram users are checking its feed 24/7 and brand posting on such users feed is like giving the user a backstage feel. Boomerang by instagram is captivating video sharing medium, the fashion world highly influenced with it.
Youtube: An online public communication site, YouTube runs second in terms of search engine. This is a key factor for fashion retailers because many videos can be clearly optimized to be on the top search by developing a clever strategy, it’s a great medium for brands to grab a major market share.
Snapchat: Snapchat is a video sharing app that is extremely popular among teens, brands are using it to promote their product a lot of potential for fashion brands to show case their events and collection. Making it more lucrative for celebs and fashion marketers. Brands like Asos, H&M, and Maybelline & Sephora post frequent updates on their Snapchat account, despite the medium being new.
Pinterest: Pinterest is a life style improver’s dream come true, given the popularity of visual content; Pinterest surpassed email as a sharing medium and continues to grow. Its popularity has jumped to an incredible numbers in last quarter of this year as a content sharing platform.
It is hardly overzealous to suggest that social media’s rise has reinvented the very fiber of fashion. Promoting clothing through social media platform have become more accessible to general public via social networking, within the last decade fashion industry has grown globally because of its presence.
